FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London

The Hero's JourneyOn July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change.

He’s the author of three best-selling business books and co-author of two others. His latest book – What’s The Future of Business? – was published in March.

The sponsor of this event was Dell, who provided every participant with a free copy of Brian’s latest book; and Microsoft, who hosted the event.

In this podcast, you’ll hear Brian’s keynote speech (and the question-and-answer session that followed) in which he takes us on a journey that explores the future of business taking in perspectives on ‘digital Darwinism’ and the rise of the connected consumer, and with a vibrant message throughout on the need for vision and courage to enable and manage change.

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About the Speaker

Brian SolisBrian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

He is the author of What’s The Future of Business?, the best-selling business book published in March 2013; his previous works include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.

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Intro music clip from Accelerated Ideas and used with permission.

(Cross-posted from For Immediate Release.)

Defining the future of business with Brian Solis #b2bhuddle

Brian Solis pictured by Benjamin EllisHot and humid London on a Friday evening may not be the the most enticing-sounding moment for a B2B Huddle, but it didn’t stop nearly 70 hardy souls from being there and taking part in an enriching experience with special guest Brian Solis.

Microsoft’s excellent Customer Centre in London’s Victoria Street in the shadow of Buckingham Palace – you can see the flag that flies above the palace’s front facade – was the place for our informal gatherings on July 12, starting with a small-group roundtable followed by the larger open event in which Brian shared his thinking and insights on the continuing and evolving disruptive changes affecting businesses and people.

Thanks to our event sponsor, Dell, everyone there received a copy of Brian’s latest business book, What’s The Future Of Business?, published in March.

The book explores how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences.

The primary highlight of this B2B Huddle was Brian’s keynote speech that had everyone’s close attention for over 40 minutes. During that time, Brian took us on a journey that explored the future of business taking in perspectives on ‘digital Darwinism’ and the rise of the connected consumer, and with a vibrant message throughout on the need for vision and courage to enable and manage change.

We recorded the entirety of Brian’s presentation and Q&A session in audio, and that recording will be published this week as an FIR Speakers & Speeches podcast. (If you’d like to receive it automatically, subscribe to this site’s RSS feed. To be notified by email when new content is published here, use the simple form in the site’s sidebar.)

People had plenty to say about what Brian said, not only those physically there but also others virtually, following along via the Twitter hashtag #b2bhuddle – you can get an idea of that in this Storify curation created by Rachel Miller:

See also some of the photos that are appearing, such as this initial set on Flickr by Benjamin Ellis.

On a final note, on behalf of my co-organiser Kerry Bridge and me, I’d like to give thanks once again to Brian Solis for his generosity with his time and in sharing his insights; and thank you to our event sponsor, Dell, and to our host, Microsoft.

I’m sure we’ll see more photos, tweets, and other content about Friday’s events appearing across the social web in the coming days. If you’d like to connect your content to the overall conversation, tag it with #b2bhuddle so we can easily discover it.

Brian Solis and the evolution of social business #b2bhuddle

Six Stages

A guest post by Brian Solis.

Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent.

But it doesn’t answer how businesses can earn relevance among a new genre of connected consumers simply by embracing new technologies.

The future of relevance requires “social” to become a philosophy….a way of business and a way of life.

When Charlene Li and I studied the evolution of Social Business, we learned that most were taking a technology based approach to customer engagement. As we’re learning, technology is merely an enabler. How we use these new networks is symbolic of how we envision relationships,  engagement, and how we invest in modern support, processes, technologies, and customer and employee centric outcomes over time.

See, the evolution of social business is as much a philosophy as it is a cohesive and intentional movement toward relevance among a new generation of connected customers. Social channels do not represent a means, they are enablers for engagement across every aspect of the business.

This is more than marketing…this is business.

The best organizations out there have discovered that the future of engagement begins with empathy and value creation. To do so takes direction and transformation.

Charlene and I learned in our research that there are 6 stages of transformation. In each step, organizations amend or create policies, procedures and invest in new systems to do more than social…each stage is driven by intention and informed through experience and study.

The end goal for social businesses is to become just that…social. It’s part technology and part philosophy. In the sixth stage, a business is social throughout every critical function, inside and outside the organization, beyond social networks.

It now becomes a way of business.

About Brian Solis

Brian SolisBrian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

He is the author of What’s The Future of Business?, the best-selling business book published in March 2013; his previous works include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.

All set for Brian Solis on July 12 #b2bhuddle

'An Evening With Brian Solis'Plans for ‘An Evening With Brian Solis‘ in London on Friday July 12, announced last week, are well in hand.

Our sponsor Dell and host Microsoft have enabled our planning to progress smoothly: the venue’s organized, refreshments and food arranged, copies of Brian’s latest book What’s The Future of Business secured for everyone…

In sum, we’re about ready to welcome everyone!

So, what can you expect on Friday evening?

As with every B2B Huddle, the event will comprise a blend of listening and learning alongside meeting and speaking, plus a strong element of social with a light dinner and drinks.

The centrepiece of our evening will be Brian’s story-telling presentation as he walks us through the four moments of truth – a key element in What’s The Future of Business – and why marketing, sales, service and development must now all work together to optimize the journey.

Thanks to our event sponsor, Dell, everyone attending the event will receive a free copy of What’s The Future of Business (and Brian will sign individual copies on request.)

To be part of ‘An Evening With Brian Solis,’ you need to register for a ticket. There’s no cost – tickets are free.

Eventbrite - #b2bhuddle evening with Brian Solis - July 12

You’ll note that the ticket page currently shows no more tickets left – the event is sold out! But please add yourself to the waiting list as more tickets will be available during this week on a first-come, first-served basis; being on the waiting list will ensure you get automatic email notification as soon as tickets do become available.

  • A plea if you have got a ticket but now cannot make it on July 12: Please let us know as soon as you can so that we may offer your ticket to a would-be Huddler on the waiting list. Thanks.

We’re expecting a terrific event on Friday and look forward to seeing you there. Come with questions and opinions to share!

An Evening With Brian Solis

  • When: Friday July 12, 2013, 6.45pm.
  • Where: Microsoft, Cardinal Place, 80-100 Victoria Street, London SW1E 5JL. The closest underground station is Victoria – a 2 minute walk, serviced by the Victoria, Circle and District Lines. St. James’ underground station is a 4 minute walk.
  • Cost: Free. You must register, though, as entry will be by pre-registered ticket only.

A B2b Huddle event.

Sponsored by Dell

Dell

Hosted by Microsoft

Microsoft

Organised by:

IFSFor Immediate Release

Brian Solis, new marketing, and the four moments of truth #b2bhuddle

The four moments of truth

In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B vs B2C.

Brian believes that it comes back to basics. Who are we trying to reach? Where are they engaged? What do they value? And, how do they make decisions?

The answer lies in something bigger than a new marketing strategy.

To engage the connected customers of the future, it takes a holistic approach. It takes alignment and integration. Marketing becomes part of a bigger movement to serve an evolving customer journey.

During “An Evening With Brian Solis” in London on July 12, Brian will walk through the four moments of truth and why marketing, sales, service, and development, must now all work together to optimize the journey.

If you’d like to participate in this B2B Huddle special event – sponsored by Dell and hosted by Microsoft – and meet Brian and hear him speak, sign up for a free ticket.

Eventbrite - #b2bhuddle evening with Brian Solis - July 12

Thanks to our sponsor, Dell, everyone taking part in the event will receive a free copy of Brian’s latest best-selling business book, What’s The Future Of Business? Changing The Way Businesses Create Great Experiences.

About Brian Solis

Brian SolisBrian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

His previous best-selling books include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.