Influence measures based on social data are creating new opportunities to identify and activate influential people by their interests, passions and affiliations, says Andrew Grill, CEO of social influence platform Kred.
As the line between Friends and Trusted Strangers blurs, he says, engaging with influential people provides avenues to spread messages, deepen customer relationships, and perform research in real time.
We’re thrilled that Andrew will deliver one of the keynote presentations at the 5th Dell B2B Social Media Huddle in London on September 24.
Here’s the outline:
From “Likes” to Social Influence: How To Drive Action
The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In this session, you’ll learn influence marketing best practices that generate mentions and tangible, measurable results, and why influence now matters to consumers and brands.
The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share their experiences in social media in B2B.
This 5th Huddle is supported by Dell, Microsoft and For Immediate Release, and presented in association with Social Media Week London. It takes place at Microsoft’s office in Victoria, London, on Monday, September 24, 2012, 10am start.
Tickets sold out a week ago, but there is a waiting list.