Antony Mayfield – author, digital strategist and founding partner of do-tank and consultancy Brilliant Noise – believes that companies doing best in social media and commerce are the ones with the ability to use tech/data and, at the same time, be very human: creating engaging content, understanding and responding to individuals.
He has examined and discussed such “re-magination ideas” in books he has written such as Me and My Web Shadow: How to Manage Your Reputation Online, a best-selling business book published in 2010; and What is Social Media?, an ebook published in 2008 that has been freely downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.
Re-imagining ideas is a hot topic Antony will explore in his keynote presentation at the 5th Dell B2B Social Media Huddle in London on September 24:
Advanced Persistent Opportunities: Social business and Re-Imagination
While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organisation. Perhaps it is because we are trying to describe these new opportunities in business language that is out-moded and inappropriate.
How can we “re-imagine nearly everything” about how our businesses work? This talk looks at some models for inciting change, building credible business cases and how hacktivists and organised crime can be unlikely role models for change…
The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share their experiences in social media in B2B.
This 5th Huddle is supported by Dell, Microsoft and For Immediate Release, and presented in association with Social Media Week London. It takes place at Microsoft’s office in Victoria, London, on Monday, September 24, 2012, 10am start.
Tickets sold out a week ago, but there is a waiting list.