“A problem shared is a problem halved,” goes the old saying. In contemporary business usage, you can re-focus that phrase into something like “an idea shared stimulates imagination leading to a solution created.”
It’s a good way to think of crowd sourcing, the informal and open activity that enables individuals and groups to innovate, create, produce, report, predict, collaborate, fund and engage customers.
The result often is the wisdom of the crowd, something Michael Toedman intends to illustrate in his unconference session at the 5th Dell B2B Social Media Huddle on September 24.
Michael is a strategic advisor for Zooppa, a global social network for creative talent that claims to be the world’s largest source of user-generated advertising, committed to the vision of real people and leading brands working together. Zooppa has created and managed over 200 crowd-sourced creative contests for brands like Diesel, Samsung, Mini and Amazon, as well as B2B programmes for Siemens Power – watch the video case study – Intel and Microsoft.
Such content often provides an excellent platform to support social marketing or customer engagement programmes, says Michael. In his session, he plans to offer insight into the B2B brands who have used crowd-sourcing and show examples of content created, including the strategy and utilisation of that content.
The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share their experiences in social media in B2B.
This 5th Huddle is supported by Dell, Microsoft and For Immediate Release, and presented in association with Social Media Week London. It takes place at Microsoft’s office in Victoria, London, on Monday, September 24, 2012, 10am start.
Tickets sold out a week ago, but there is a waiting list.